Norwich — Three veteran firefighters promoted Wednesday were asked by the fire chief to put their skills, leadership and dedication to work daily for the residents they serve and their fellow firefighters at the Norwich Fire Department.

Those themes — mixed with thanks for the support of their families — dominated a 30-minute promotion ceremony Wednesday for new Lt. Glenn Watts, Capt. Marc Benjamin and Battalion Chief Scott Merchant.

Norwich Fire Chief Kenneth Scandariato praised the leadership of all three.

“They have also taken a personal interest in the development of our younger firefighters, leading by example, being patient but brutally honest while coaching,” Scandariato said, “ensuring their readiness, and improving overall department efficiency and safety. This is the mark of a true leader.”

Merchant, 45, of Griswold, an 18-year veteran firefighter, has risen though the Norwich Fire Department ranks over the years, being promoted to lieutenant in 2006, captain in 2010 and Wednesday to battalion chief, the second-highest rank in the department.

Merchant thanked his wife, Amy, and daughters Sarah, 15, who pinned on his new badge, and Abigail, 18.

Merchant said Wednesday’s ceremony wasn’t about the three officers, but the entire department and the people it serves.

“We consider it an honor to serve you in your time of need,” Merchant said, promising excellent service.

The battalion chief position opened up with the retirement of former Battalion Chief Stuart Carter, and Merchant’s appointment triggered openings in the other officer ranks, Scandariato said.

One firefighter position will be left vacant and was cut in the city budget this spring.

Benjamin, 49, of Norwich, a 17-year veteran, was promoted to lieutenant in 2008.

Scandariato said Benjamin’s ability to coach and train younger officers is “inspiring,” and he has the leadership and experience for the high-ranking position.

Benjamin choked up after his 15-year-old son, Daniel, pinned on his new badge, and he was greeted with hugs from his wife, Kathy, and daughters Rebecca, 25, and Alicia, 23.

“The most important thing in this job is family,” Benjamin said. “... This job changes every one of us.”

Scandariato said a fire lieutenant “holds the responsibility of ensuring that the front line of mission readiness is achieved.”

Watts, 39, of Manchester, a 12-year Norwich fire veteran, has earned the rank through study and performance, the chief said.

“Since the day I first met this young man, I knew that he would be an officer in our department,” Scandariato said.

Watts’ proud-faced young sons Hayden, 9, and Jameson, 7, rushed to greet him at the podium, along with his wife, Sandie, who pinned on his new badge.

Watts thanked the chief and fellow firefighters for supporting him through the years and turned to his family.

“For my family, thank you very much for always being there,” he said.

c.bessette@theday.com