4 steps to create content consumers want to read
‘Create valuable content’ is an oft-repeated phrase, but what does that mean to PR and marketing pros? This writer explains how you can craft winning articles.
It’s easy to poke fun, but it’s actually good advice—when executed properly.
The problem is, when the average Joe hears that (meaning, anyone who doesn’t have time to spend hours a day researching marketing techniques), he thinks: “All right, time to pump out some blog posts. Not sure what to write about, but who cares? It just has to be valuable.”
It’s that mentality that leads to blog posts such as, “Interesting facts about [insert random subject]” and my personal favorite, the classic “[Insert number] reasons you need my company.”
If I just described one of your blog posts, don’t worry. It’s not your fault. You’re doing what you think is right. The problem is, you’re only guessing. You’re not sure what your audience really wants to know about, so you come up with a few topics on your own, because you’re creative like that.
Related: 17 Tips for Entrepreneurs Who Blog
After you read this, you will know better—and next time that thought creeps in your head, let it meander right back out, never to return.
Instead, do this: Come up with blog topics people actually want to read. Here’s how:
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