Commentary
Online Ad Spend Overtakes TV Next Year
- by Jack Loechner , Staff Writer @mp_research, June 22, 2016
According to the latest PwC annual Entertainment & Media Outlook report, containing projections for online and offline media advertising markets through 2020, TV and out-of-home advertising have the healthiest futures, while the outlook for print (at least in print format) is dim.
US Advertising Media Market Sizes (US $ Billions; 2016 … |
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.
All of these stats and/or estimates are like comparing apples with apricots. The playing field isn't even close to being level or constant, hence they aren't at all comparable.