GSMA and CTIA will work together on the show, likely to be smaller than the Barcelona event Mobile World Congress, arguably the most important tech trade show in the world, is coming to the U.S. Trade groups GSMA and CTIA are joining forces to bring a smaller version of the event to the U.S. in 2017. GSMA Mobile World Congress Americas will debut Sept. 12 to 14, 2017, in San Francisco and will replace U.S. trade group CTIA’s Super Mobility conference. Super Mobility will continue this year in Las Vegas from Sept. 7 to 9. The new conference will be the “first truly global wireless event” in the Americas, CTIA President and CEO Meredith Attwell Baker said in a statement. The new trade show, however, will apparently be more focused, spotlighting the leading innovations from the North American mobile industry, John Hofman, CEO of GSMA, said in a statement. The trade groups expect about 30,000 attendees and 1,000 exhibitors at the 2017 trade show, similar to the numbers from CTIA’s Super Mobility conference. GSMA’s Mobile World Congress in Barcelona, Spain, earlier this year drew more than 100,000 attendees and 2,200 exhibitors. The 2017 Barcelona event will take place from Feb. 27 to March 2. The new Mobile World Congress Americas will feature C-level speakers, exhibits featuring the latest mobile technologies, and a regulatory and public policy program. Related content news Adobe’s new Firefly Image 3 adds genAI features to Photoshop The latest iteration of the Firefly AI generative AI model brings improved image quality, more control over outputs, and deeper integration into the Photoshop image editing app. By Matthew Finnegan Apr 23, 2024 6 mins Adobe Systems Generative AI Productivity Software news Enterprises want AI PCs, just not yet A new study suggests AI PCs continue to face challenges in enterprise adoption even as companies show a strong interest. By Sandeep Budki Apr 23, 2024 5 mins Windows PCs opinion Will the four-day work week finally come to pass? With 30% of US companies at least exploring the idea now, and a small but growing number of companies actually trying it, there's a real possibility it will take hold. By Scot Finnie Apr 22, 2024 5 mins Technology Industry IT Strategy Productivity Software feature Windows 11 Insider Previews: What’s in the latest build? Get the latest info on new preview builds of Windows 11 as they roll out to Windows Insiders. Now updated for 22635.3500 for the Beta Channel and Build 26200 for the Canary Channel, both released on April 19, 2024. By Preston Gralla Apr 19, 2024 250 mins Small and Medium Business Microsoft Windows 11 Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe