Examining the Current State of Social Marketing (Infographic)
96 percent of B2B companies are on Facebook, but many still have trouble measuring ROI and engaging with consumers.
Social media may be an integrated and essential part of most marketing strategies, but measuring the return on the investment and taking action based on social media insights still presents a challenge to many marketing teams. An infographic from Morrison Foerster examines the current landscape of social marketing, and the challenges marketers still face.
Predictably, Facebook still dominates, with 96 percent of B2C and 88 percent of B2B ventures using the site. However, Instagram is on the rise: 42 percent of B2C enterprises surveyed are using the site, which seems to be a wise bet, as engagement rates for the visual platform are higher than Facebook.
Niche marketing as a whole is on the rise.
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