Bing Bad Ads Report: 250 million ads rejected, 150K advertisers banned in 2015

Tech support scams remain at the top of the list of bad actors that search engines have to keep fighting.

Chat with SearchBot

bing ads bad ads report 2016

In the constant battle against bad actors, including scammers and hackers, Bing says it rejected 250 million ads, blocked 50,000 sites and banned 150,000 advertisers in 2015.

The usual suspects continue to take up the bulk of attention. Tech support scams, a perennial problem, plague the system. Bing says it blocked more than 15 million ads and 25,000 sites promoting shady third-party tech support services.

Bing has relatively lax trademark usage policies, but says it still dismissed more than 50 million ads last year for trademark infringements. Phishing attacks and ads for pharma and counterfeit goods were also at the top of the list. Additionally, more than three million misleading pages and 30 million ads were blocked for spam and misleading content.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Get the must-read newsletter for search marketers.