Are You Doing The Reading?

The reading is what we call it when you do the difficult work of learning to think with the best, to stay caught up, to understand.

The reading exposes you to the state of the art. The reading helps you follow a thought-through line of reasoning and agree, or even better, challenge it. The reading takes effort.

If you haven’t done the reading, why expect to be treated as a professional?

Seth Godin

Seth Godin is referring to much more than just books. The “reading” is what he means by doing the work of keeping up and engaging with the best and latest advances in your field.  While there will always be a special place for books, blogs and other online resources provide an abundance of valuable information. (You’ll even find great stuff from some of your favorite authors without having to wait until their next book comes out. )

These days, there is so much information published that it might seem impossible to keep up.  Which is why I believe everyone needs to have their own personal knowledge management (PKM) strategy. 

If you've never thought how you process your "Information Diet", the odds are good that it's the digital equivalent of living solely on Big Macs and french fries. 

Learn more and see a video about my personal PKM process and the tools I'm using.