About the Webinar

There is a lot of talk about the management of data as an asset. In fact it is getting tiresome. However, the people that see the need for managing data assets are still not the people who can make it happen, i.e. executives. Except for a few forward looking companies (who are reaping the benefits) we still hear the old views that “data is a convenience,” “IT owns the data,” or “give us all the data and we can use it as we see fit.”  

During this webinar John and Kelle will examine the various reasons why information asset management does not catch on. We will cover:

• Root cause opinions from several industry experts
• Tools to see if your organization has a valid reason to adopt IAM or ignore it
• Ideas for compelling statements and messages to turn the corner on IAM

About the Speakers

Kelle O'Neal

Founder & CEO, First San Francisco Partners

Having worked with the software and systems providers key to the formulation of Master Data Management (MDM), Kelle O'Neal has played important roles in many of the groundbreaking initiatives that confirm the value of MDM to the enterprise. Recognizing an unmet need for clear guidance and advice on the intricacies of implementing MDM solutions, she founded First San Francisco Partners (FSFP) in early 2007. Under her leadership, FSFP immediately established a reputation as the first‐call resource for companies looking to tap the value of Enterprise Information Management (EIM), MDM and Data Governance. Kelle developed her ability to work through organizational complexity, build consensus and drive results in senior roles at companies such as Siperian, GoldenGate Software, Siebel Systems and Oracle. She has worked at the executive level in the US, Europe and Asia. Kelle's strong background in customer relationship management, enterprise software and systems integration enables her to provide expert counsel to any organization seeking to execute an EIM, MDM or Data Governance project. Kelle earned her BA from Duke University and holds an MBA from the University of Chicago, Booth School of Business.

John Ladley

President and Chief Delivery Officer

John Ladley is a business technology thought leader and recognized authority in all aspects of Enterprise Information Management (EIM) with 30 years’ experience in planning, project management, improving IT organizations and successful implementation of information systems. Prior to joining First San Francisco Partners in 2015, John was CEO and President of IMCue Solutions, a consultancy he founded in 2007. At IMCue, John led a team focused on improving a client’s business results through business intelligence, information management and data governance. John is widely published, co-authoring a well-known data warehouse methodology and a trademarked process for data strategy planning. His books, Making EIM Work for Business – A Guide to Understanding Information as an Asset and Data Governance – How to Design, Deploy and Sustain a Effective Data Governance Program, are recognized as authoritative sources in the EIM field. John frequently writes and speaks on a variety of technology and EIM topics. His information management experience is balanced between strategic technology planning, project management and practical application of technology to business problems.