GE 147: How Jason Swenk Built His Coaching Business Into a 7-Figure Company By NOT Making Decisions Based on Money (podcast)

Hey everyone, today on the show we have Jason Swenk, who teaches digital agency owners how to double their business through setting up the right systems. Jason ran a successful agency for 12 years until he sold it and now has the number one resource for agency owners who want to scale and grow their businesses. Jason actually helped me with my business, and I think he has a wonderful model!

In today’s interview we’ll be talking about how Jason built his agency into a seven figure business, the financial transaction that consisted of equity, earn-out and cash up front, and how Jason was able to transition to become the world’s largest resource for agency owners. We also discuss some of his lead generation and segmentation techniques and his policy of doing work he loves.

Download podcast transcript [PDF] here: How Jason Swenk Built His Coaching Business Into a 7-Figure Company By NOT Making Decisions Based on Money TRANSCRIPT

Episode highlights:

• [2:32] – Earn-out is where a seller of a business will receive additional payments based on the future performance of a business.
• [4:03] – Jason started his podcast after discovering he wasn’t meant to be an employee or an app developer. He started helping old competitors for free and realized it was a business.
• [5:39] – He has worked in 23 countries and his business is over 7 figures. He discovered when you are making decisions on what you love as opposed to money you grow faster.
• [6:24] – Jason’s service’s include about 60% on programs and online courses. About 40% are mastermind groups and private coaching and speaking gigs.
• [7:56] – You can do passive income for so long, but the live mastermind groups and coaching keep us relevant.
• [8:35] – Jason discovered that going into a business without a plan and clarity doesn’t work. You can’t say yes to everything. Have a specialization, you can’t serve everybody.
• [9:27] – Lead generation is about knowing your audience and giving your best content to them. Once you know your audience you can find out what people want to know.
• [11:13] – Jason breaks his lead campaigns into milestones. He figures out how the audience is engaging and then he serves content based on that.
• [11:44] – He uses Infusionsoft for automation, and progressive profiling thank-you pages. He asks one question, then another, and the readers are tagged for an offer. Lesson learned – if someone does something to opt-in, then ask them to do something else.
• [14:08] – Having an opt-in thank-you page that only says thank-you is wasting an opportunity to refine and target your audience.
• [14:19] – Jason’s biggest struggle with his new agency has been focusing on quality over quantity, he even deleted about 30% of his old content.
• [17:21] – Jason’s advice to his 25 year-old self is don’t make decisions based on money. Make decisions based on love.
• [21:22] – Jason believes Facebook marketing is the most powerful marketing in the world right now, because of the targeting and ability to create custom audiences.

Resources from this interview:

• Jason Swenk
• Anchor
• Winning Ugly by Brad Gilbert

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