How to build, nurture and maintain a community within the Sharing Economy? Report #iColDay3Q
The International Collaboration Day or iCollDay organized by OuiShare was celebrated on July 17. Workshops were held in more than 60 cities around the world with a common denominator, coworking spaces as genuine beehives of collaboration, cooperation and co-creation among people. One of OuiShare's goals is trying to deliver value in all the events we hold; building communities, is an issue that affects everyone in the Collaborative Consumption; understanding what users and collaborative consumption platforms are saying in this topic, is essential to trying to build day by day a new model where people become protagonists. In this context, we launched the # iCollDay3Q, 3 questions to the attendees and 3 questions to the experts belonging to collaborative consumption platforms. The aim of those workshops, was to study and make a report showing us the keys for the construction, care and maintenance of a collaborative community within the collaborative economy. Once they have answered the 3 questions, attendees were mingled with experts to discuss and determine all together the main on&off-line tools that help and allow creating communities. A total of 10 coworking spaces in Spain, London and Paris joined our challenge. We discussed about shared values, common goals, transparency, personalized, attention ... and many other things. Full Report:
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How to build, nurture and maintain a community within the Sharing Economy? Report #iColDay3Q
- 1. “How to build, nurture and mantain a Community within the Collaborative Economy” Report #iCollDay3Q By Lucía Hernández Translated by: Elena Giroli
- 2. What’s a Community? “Communities are a collections of committed individuals with a common objective aligned on the way on how to reach that objective” “It’s a state of trust” “A brain connected 24h ” “It’s start online and it becomes stronger offline”
- 3. Conclusions from the Attendees
- 4. ¿What’s attract you most in being part of a Community?
- 5. 1. Social Motivation: • Meeting People • Share decisions, responsibilities and obligations • Collaborate to reach a common objective • Give and Take • Have fun
- 6. 2- Personal and Professional Motivation: • Continuous learning, personal growth and development • Stimulating contacts, exchange of knowledge and experiences • Access to current • Synergies • Productivity • Savings
- 7. 3- Change Motivation: • Optimization of resources • Sustainability • Environmental Care • Another way to consume and produce
- 8. Why would you stop to belong to a Community ?
- 9. • Changing of the values or the cause that united the Community • No longer adds value • When there is only an economic interest to perceive • You do not fit the Community anymore and/or the role is very passive or static
- 10. • Bad experience or not money back • Lack of resources • Cyclical Changes • Relationship value obtained / lesser involvement
- 11. What kind of role would you like to play in the Platform?
- 12. From the Platform Point of view • Innovative and creative Ideas Generator • Improvement of web usability • Content Generator
- 13. From Social point of view • Event Organisation • Ambassador • Influencer/Leader
- 14. From a Support point of view • Councelor • Mentor • Leader (?) • Conector
- 15. From Service Use point of view • Bring values • Resources optimisation
- 16. Differentiation of Roles and Tasks Do not want a fixed role, a responsibility that falls on a person but they want to have tasks that can start and finish without the obligation of having the same person doing always the same thing.
- 17. Conclusions from the Experts
- 18. ¿How do you face your current challenges in order to create Communities ?
- 19. • Active Listening • Rating System • Users Empowerment • Collaboration with users and service providers • Observation • Personal attention • Recognition towards: active members, those who help others and those proactive
- 20. What roles you give to your users? • Involvment in the event organisation • As Conectors to creat synergies • Company Culture Transmitters • As supporter to other members • Idea Generators throwing challenges
- 21. From what mistakes are you learning to manage your Community? • Lack of knowledge of a scaling model • No balance between automated process/ad-hoc attention • No distinction between individual or general complaints • Not knowing enough the members • Lack of assertiveness • Lack of attention towards relationships among members
- 22. “We need to look for Relationships not transactions, both On-line and Off-line” .
- 23. What kind of online and offline tools do you think could be made available to the members in order to build and maintain their Community?
- 24. On-Line
- 25. • Web platform to connect with Companies • Active listening and Proactive communication • Closed Groups on Facebook • Valueble Content creation, Blog and Newsletter • Merits recognition system • Launch challenges • Empower the Super Members
- 26. • Rating: Services, Offers, Events, Quality and Care • Clear Corporate Identity • Collaboration with other similar web platforms • Presence of Influencers and Leaders • Chat 24/7 • Matrix/matching System among members by profile and synergies • Community Gardener
- 27. Off-Line
- 28. • Events: - Meeting, Talks and Workshop - Meeting between members - Meeting between Influencers/Leaders and Super Members • Co-creation - Members empowerment through meet-ups - Check of technical operations and needs - Workshops • Merchandising
Editor's Notes
- Mala experiencia o no devolución del dinero Falta de recursos Cambios coyunturales Relación valor obtenido/implicación menor
- Catalizador (?)
- Usuario de lo que le aporta valor
- Collaboration no sabia como traducir convivencia , living with parecia raro; Personal attention es en el sentido de: taget communication/ one-by-one care ?
- Transmisores
- Tanto on-line como off-line SON LAS RELACIONES - no las transacciones - lo que debemos buscar
- Chat 24/7 ?
- Anfitriones? Super usuarios?