Megatrends 2015: The Rise of the Boutique Destination
Skift Take
Smaller destinations are finding smart ways to market what they are, not what they think others want them to be. And they’re finding success reaching visitors outside of traditional media and advertising.
Earlier this month we launched our first ever magazine, “Megatrends Defining Travel in 2015“, where we identify the global trends in travel in 2015 and beyond, and focus on three emerging key themes: Mobile. Seamless. Experiential. Below is an extract from the third trend.
Sure you’ve been to New York City, but what about Lexington, Kentucky?
The emphasis on local, unique experiences that’s led many consumers to eschew big brands for boutique or bespoke products is having a similar effect on how people choose vacation destinations as well as how cities and regions market themselves. When once destinations chased the same trends found in
