The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

July 27, 2014 | 1 min read

This is rather a lovely way for Apple to make the point that one of their MacBooks will be at the centre of your working and domestic life... if you choose to buy one. Animation and music combine for a ride through the different cultural influences that have an impact on the tech company's clientele and - despite the challenges they face from increasingly confident rivals - Apple's advertising always manages to stress the idea that it's the daddy in its sector.

Creative Agency Media Arts Lab

Director Psyop

Apple

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