Tips for Mastering the New PR Model
Guest post by Wendy Marx of Marx Communications.
This is a guest post by Wendy Marx, president of Trumbull, CT’s Marx Communications.
Although public relations has been considered a profession for 100+ years, it is definitely a late bloomer. And only now is it entering puberty.
After a quiescent period during which it idled on press releases and media relations for years, PR is behaving like a giddy adolescent: all abuzz with new-found energy as it embraces social media, content marketing and — horror of horrors –- paid media, AKA “advertising.”
Say hello to the new PR, as it evolves to become a hybrid of paid, owned, earned and shared media.
Yet,
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