Retailers have barely reached the halfway mark in their journey to omni-channel maturity, according to the results of a new report from Starmount and Retail Systems Research.
Retailers have barely reached the halfway mark in their journey to omni-channel maturity, according to the results of a new report from Starmount and Retail Systems Research (RSR).
The report is based on survey results from a wide range of retailers that rated themselves on six dimensions of omni-channel maturity: Customer, Product, Inventory, Order/Fulfillment, Locus and Technology.
Key findings from the study include:
“Part of the challenge in navigating omni-channel change is understanding how much change is really necessary,” said Nikki Baird, Managing Partner at Retail Systems Research, LLC and an author of the report. “Up until now, I think a lot of retailers have tried to protect their businesses from change, rather than embrace it, and this report will hopefully help retailers not only understand how far they have to go, but what that future omni-channel end-state might actually look like.”
August 18-20, 2014 | CONNECT Mobile Innovation Summit |
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