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Food trucks are everywhere in Austin. And now, there’s a new kid in town.
That new kid is McDonald’s, the fast-food juggernaut and 2015 South by Southwest sponsor. As if people couldn’t get any more cynical about South by becoming one giant playground for brands, the Golden Arches has settled right smack dab in the middle of it all with its own food truck—which is actually more of a food big rig, as this thing dwarfs any food truck you’ve ever seen.
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