Blogger Styling Challenge at west elm London

This past weekend we let 12 design bloggers loose in west elm London and challenged them to style their own cozy + comfortable room sets within the store. The result? An explosion of creativity! Here are the 6 finished spaces.

Karine (Bodie & Fou) + Carole (Mademoiselle Poirot)

“The key theme for us was contemporary cosiness: Autumn leaves (yellow) and grey, stormy skies in sultry grey & black. It’s the moody season and we wanted to capture the textures, long evenings by candlelight, tea and cake, curling up with a good book, but still keeping a taste of the outdoors with an urban jungle thrown in,” – Carole, Mademoiselle Poirot

Kate (Fabric of my Life) + Geraldine (Little Big Bell)

“Now that winter and shorter days are approaching, I think bright colours like yellow maintains a sense of light. We’ve balanced the yellow with its perfect colour partner Teal and played with textures and layers such as that knitted throw to add a sense of cosiness and warmth.”

“It’s a relaxed, lived in feel, hence the reality of crumpled sheets, ruffled bedspread and breakfast in bed (complete with Croissant crumbs)! The pillow cases in the contrasting colour palette are a pleasant surprise of how Polka dots and stripes can combine so well.”

“We love how West Elm supports local makers and added Matt Pugh’s wooden owls on our bedside table. Why buy one owl? Get a pair to make cool bookends!” – Geraldine, Little Big Bell.

Caroline (Trend Daily) + Toni (Skandivis)

“Our home office was a Scandinavian-inspired room set, mixing mid-century wirh modern and a healthy dose of house plants! We aimed for a mix between a real life scenario and a more dramatic set-design, in a nod to west elm’s fabulous visual merchandising! We added the bag, shoes, drink and chocolate bars for a touch of reality –  a “moment in time at the desk of…”

“We reused the west elm shopping bag as a holder for the hanging ivy. Stacked books make a great display in an office and we love to use plain hanging wallpaper as a backdrop for photos/postcards, even your own drawings!” – Caroline, Trend Daily.

Mary-Ellen (HOP Interiors) + Sarah-Louise (Lapin Blu)

Tiffany (Curate + Display), Annie (Style Juicer) + Lucy (Style by Lucy)

“We wanted to play with a dark, muted colour palette with a Scandinavian feel. As winter draws closer, our thoughts are turning to snuggling up and getting cosy, so our look is tactile, with layers of texture from the fluffy Mongolian Lamb and velvet cushions to the Slate Jute Rug“

“With the beautiful brick wall as our backdrop, an industrial look started to emerge, and we added in the ‘Made In Brooklyn’ tote as a nod towards West Elm’s home. Makes you want to kick off your shoes and jump in, right?” – Tiffany, Curate + Display. 

 Yvonne (Yves Town)

Like their style? Click on your favourite team’s image above + give their Instagram photos a like. The team with the most likes by next Sunday will win a gift card to spend at west elm London.

The event marked the 1st birthday of the #urbanjungleblogger community and the launch of new online community at{mine}, a place for interior design lovers to share snaps of their homes. The site is still in beta phase but exclusively to west elm customers, they are sharing 100 invites to try out the community. Click here to join or use the invite code ‘WExAtMine’.

A big thank you to everyone involved in the blogger styling challenge!

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