Duke Greenhill Partners - Transmedia-marketing

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Duke Greenhill Partners | The Idea Factory

Comprehensive look at transmedia storytelling, marketing and branding in action.

Entertainment & Humor Business

Film

User Gen
Content
Community

Serial
Content
STORYWORLD Games

Graphic
Novels Fan Fiction
Comics

Books

STORY GAMEPLAY

SOCIAL ENTERTAINMENT

COMMUNITY

TRANSMEDIA
CAN BE USED TO:
1. tell stories
2. develop concepts
3. rehearse with actors
4. build audiences
5. market and promote
6. develop new revenue streams

Feature Film Series

Interactive Comic

Mobile
Player Remixes
Live Events

www.HEADTRAUMAMOVIE.co
m

FEATURE FILM

SERIES
Mobile episodes
Micro-narratives

GAMES
Casual games with hidden clues
ARG online & real world
Interactive Comic
Mobile application

HiM
FEATURE FILM
SOCIAL SERIAL
GAMES CONTENT

PANDEMIC

LIVE GLOBAL
EVENTS REMIX PREQEUL /
SEQUEL

A PERFECT STORM
* MARKET CONDITIONS
* AUDIENCE CONSUMPTION
* ADVANCEMENTS IN TECHNOLOGY

Producers Guild of America establishes a transmedia producer credit

Well know producers and directors embrace transmedia
-Brian Grazer signs ﬁrst look deal with Blacklight – last week Disney Acquires “The Runner”
-Tim Kring develops transmedia extensions to Heroes and original CFG
-CSI creator Anthony Zuiker launches LEVEL 26
-Guillermo del Toro starts Mirada a transmedia studio
-Tom Hanks company Playtone launches a transmedia project

Money ﬂows into the category
Fourth Wall Studios a transmedia shop secures 15 million for transmedia
studio and has direct access to $200 million dollar fund

Studios continue to use transmedia to market and promote
Xmen, Men in Black, Source Code, Super 8, The Dark Knight Dexter, Lost, Heroes

Brands embrace transmedia
Reebok creates “Secret Life” with F1 Racer Lewis Hamilton
Nike transforms London into a game board
Bing partners with Jay-Z to produce Decoded
Mattel: Ken and Barbie

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Duke Greenhill Partners - Transmedia-marketing

2. STORYTELLING WITHOUT BOUNDS

3. Film User Gen Content Community Serial Content STORYWORLD Games Graphic Novels Fan Fiction Comics Books

4. STORY GAMEPLAY SOCIAL ENTERTAINMENT COMMUNITY

8. 9ʼs Science Journal

9. TRANSMEDIA CAN BE USED TO: 1. tell stories 2. develop concepts 3. rehearse with actors 4. build audiences 5. market and promote 6. develop new revenue streams

10. Feature Film Series Interactive Comic Mobile Player Remixes Live Events www.HEADTRAUMAMOVIE.co m

11.

12.

13. FEATURE FILM SERIES Mobile episodes Micro-narratives GAMES Casual games with hidden clues ARG online & real world Interactive Comic Mobile application

14. HiM FEATURE FILM SOCIAL SERIAL GAMES CONTENT PANDEMIC LIVE GLOBAL EVENTS REMIX PREQEUL / SEQUEL

15.

16.

17. A PERFECT STORM * MARKET CONDITIONS * AUDIENCE CONSUMPTION * ADVANCEMENTS IN TECHNOLOGY

18. Producers Guild of America establishes a transmedia producer credit Well know producers and directors embrace transmedia -Brian Grazer signs ﬁrst look deal with Blacklight – last week Disney Acquires “The Runner” -Tim Kring develops transmedia extensions to Heroes and original CFG -CSI creator Anthony Zuiker launches LEVEL 26 -Guillermo del Toro starts Mirada a transmedia studio -Tom Hanks company Playtone launches a transmedia project Money ﬂows into the category Fourth Wall Studios a transmedia shop secures 15 million for transmedia studio and has direct access to $200 million dollar fund Studios continue to use transmedia to market and promote Xmen, Men in Black, Source Code, Super 8, The Dark Knight Dexter, Lost, Heroes Brands embrace transmedia Reebok creates “Secret Life” with F1 Racer Lewis Hamilton Nike transforms London into a game board Bing partners with Jay-Z to produce Decoded Mattel: Ken and Barbie

Duke Greenhill Partners - Transmedia-marketing

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