Diageo to revive Pimms No.6 Vodka Cup following consumer backlash
Diageo is set to revive its Pimm’s No.6 Vodka Cup next summer, after hordes of consumers complained when it disappeared from shelves.
Following the decision to delist the variant, campaigners got in touch via email, social media posts and letters calling for a comeback.
Joanna Segesser, senior brand manager at Pimm’s said: "We take consumer feedback to heart, and we have been overwhelmed by the outpouring of support for Pimm’s No. 6 Vodka Cup. Pimm’s is an iconic British brand and we are delighted to be able to listen to the British public’s request to re-launch Pimm’s Vodka Cup.”
Originally launched in 1964, Pimm’s Vodka Cup was the sixth variety of Pimm’s to hit shelves across the UK.
Originally, Pimm’s No.6 was known as a “Vodka Sling”, while No.1 was known as a “Gin Sling”.
From next summer Pimm’s No.6 Vodka Cup will be nationally available via selected retailers and potentially via an online platform.