The Lean Brand: San Francisco Book Launch

Please join us in welcoming Jeremiah Gardner and Brant Cooper to San Francsico to celebrate the launch of their new book "The Lean Brand."

Many thanks to Herman Miller for opening up their gorgeous San Francisco showroom for our event. They are an authentic host, a company that has practiced lean manufacturing for decades and has maintained flexibility while pushing the envelope innovating both their products and brand.

We will gather for drinks and refreshments, with a short program from our authors followed my additional time to network and connect with community.

6pm Doors Open

6:30pm Words from Jeremaih and Brant followed by Q&A

7:15pm Beverages + Bites

**We will have limited edition t shirts available to the first 20 people to show us receipts from purchasing the book on Amazon**

About the Book:

THE LEAN BRAND: HOW TO CREATE PASSIONATE CUSTOMERS

Let’s be honest. It seems the more we talk about branding, the less we actually understand it. Ask a handful of people to define, brand, and you’ll get a handful of different answers. In this talk Jeremiah Gardner and Brant Cooper will explore what a brand is, why the conventional model isn’t working, and introduce a new framework called, the Lean Brand Methodology based on their book, The Lean Brand.

About the Authors:

Jeremiah Gardner is an author, speaker, lean brand practitioner, and bulldog lover. He helps startups, entrepreneurs and Fortune 500 organizations reframe the way they think about brand innovation, culture and leadership. He is a sought after speakers, and has been featured in media outlets including Lifehacker, The Guardian, Branding Magazine, and SayDaily.

Brant Cooper helps organizations big and small innovate. He is the author of the New York Times Bestseller, The Lean Entrepreneur, and is a sought after speaker, startup advisor and mentor. He has over 16 years experience helping companies bring innovative products to market. His startup career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others. He has experienced IPO, acquisition, rapid growth, and crushing failure. As the Co-Founder of Moves the Needle Group, Brant has worked with thousands of entrepreneurs across the globe, including advising the innovation practices of leading companies such as Qualcomm, Intuit, Capital One, Pitney Bowes and 7-11.