Why Your Nonprofit Needs A Social Media Manager

Maybe it’s Time to Hire a Social Media Manager

By Rachel L. West
Advocacy & Community Outreach Specialist

A lot of nonprofits still believe they can effectively and efficiently use social media by having an existing staff member or intern fill the role of social media manager. In all likelihood that simply won't do.

For starters that staff person or intern may not know how to use social media in a way that benefits the organization. Having a personal Twitter account that you use to for entertainment and to keep up with friends is not the same as running a Twitter account for a nonprofit. To think of it another way, just because someone can successfully balance their checkbook each month doesn't mean they possess the knowledge and skills to act as the organizations accountant.

Secondly, (Continue Reading on The Political Social Worker)