Online food retailer Yousli enlisted brand agency HubGroup to design packaging with a spark of personality for their line of breakfast cereal products.
The agency’s biggest design challenge was to create a package that could withstand the wear and tear of local and interstate postal delivery and be as sustainable as possible, while keeping the contents fresh.
“Yousli delivers fresh whole food muesli direct to your door anywhere in Australia. With the brand essence being ‘feel good food’ it was top of mind for us to bring a big smile to the brand, to represent all the good things inside and the way you feel after eating a great healthy breaky [breakfast]. We loved the idea of opening your pantry in the morning and having a little someone smiling right back at you.” – HubGroup
