Manchester United partners with Nigerian soft drink maker Chi
Manchester United’s thirst for sponsorship has been quenched with a multi-year deal between the famous club and Chi, a Nigerian soft drink producer.
The deal will see Chi become the club’s official soft drink partner in the fast growing African nation, enabling it to reproduce the club crest and imagery on a range of local fruit and dairy based beverages.
Manchester United’s group managing director, Richard Arnold said: “We have close to 35 million followers in Nigeria who are some of the most passionate in our global fanbase, something that we fondly remember after playing in Abuja in 2008. We hope that this partnership will help bring these fans closer even to the Club they love.”
Chi’s head of marketing, Probal Bhattacharya added: “We are confident that the partnership will further deepen consumer loyalty as well as ensure that millions of passionate soccer fans across Nigeria continue to refresh and rejuvenate themselves with Chivita100 per cent Juice and Chi’s other beverage offerings, as they relish every moment of the beautiful game.”
Key brands to benefit from the pairing are Chivita 100 per cent, Chivita Active, Chi Exotic, Chi Happy Hour and Chi Ice Tea.