One Saturday afternoon my son and I were given an impossible task by my wife to “remove the hideous hedge” from her sight. We sat on the porch gazing at the uninspiring sight of the pick and shovel that lay before us and dreading the hours of hard labor to come. “This is a really terrible idea,” my son said to me. “I know,” I said as my wife drove away blowing kisses, “but we don’t have choice.”
As we began the arduous process my mind was opened to a vision of my rusty 1988 Ford F250 truck. It is a wonderful vehicle that looks like junk, but has the heart of a lion. I stopped my son, “I have an idea. What if we back up the truck, attach my trusty tow rope to it and then we wrap it around those shrubs to rip them out.” A slow grin spread across my son’s face as he replied, “That will be fun.”
We were given a really hard, boring task that afternoon, but when we introduced innovation into the mix it suddenly turned into fun. It was still hard work and I won’t go into the damage we may have inflicted. But what I learned from this experience was that innovation has the ability to inspire and motivate all involved in a powerful way.
I’m convinced there is a part of all of us that wants to innovative. While it may be comfortable to do what we’re told, a wandering mind is free to dream of a better way. It is in our nature to create, to discover and to invent the
Recently, my firm Zenger Folkman did a study with 700,000 participants to rank the importance of innovation among 15 other competencies. This comptency ranked as number 13 out of the 16 in order of importance.
This ranking surprised me but I believe that people tend to focus on the immediate daily needs and not the long-term outcomes. As a result, the vital importance of innovation slips past them.
Next, I decided to see how leaders scored on the competency of innovation when rated in a 360 assessment. It turns out their effectiveness was in 10th place as compared to the other competencies in the chart below.
However, their self-assessment rating placed innovation in 8th place.
Finally, when we singled out scores from direct managers the innovative ranking fell to 12th place. These scores aren’t unexpected because the low importance ranking obviously reflects the leader’s desire to focus on and improve this skill.
Clayton Christensen, a Harvard Business Professor, has written many books on innovation. He made an interesting observation that unsuccessful companies put undue emphasis on customers’ current needs, failing to adopt technology or business models to met customer's unstated or future needs.
In many ways, the data we are presenting here supports Christensen’s assumptions. Most of the competencies that score high in importance ranks are useful in meeting customer’s needs. If innovation is one of the most important issues for an organization, then leaders need to focus on becoming more innovative. This requires a shift in mindset in order to recognize the ways of improving the bigger picture will positively impact the day-to-day. My son and I could have spent an entire Saturday digging and hacking at the enormous hedge, but opening our minds to a different path created a more effective and fun experience.
To learn more about innovation join us for What Makes Leaders Innovate? Learn The 10 Distinctive Behaviors, by registering at http://zengerfolkman.com/events/
