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Why Facebook Is Still The Dominant Social Network, In One Chart

People love to complain about Facebook, but according to a new report from Business Insider Intelligence, Facebook is still the dominant social network.

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Facebook continues to lead across all age groups when measuring user penetration, which measures the percentage of users within an age group who access Facebook.

More than 7 out of 10 US internet users age 18 and up access Facebook, and more than two-thirds of internet users — across demographic categories including geographic region, income, and education — are on the social network.

Business Insider Intelligence BII Facebook social media graph chart
Business Insider Intelligence

Facebook is still hugely popular among US adults between the ages of 18 and 34, with a staggering 91% using Facebook.

For full access to all BI Intelligence reports, briefs, and downloadable charts on the digital media industry, sign up for a free trial.

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