Oracle Puts BlueKai At Center Of Marketing Cloud Lookalike Ad Automation
- by Laurie Sullivan @lauriesullivan, July 16, 2014
Oracle has
released an automated audience lookalike modeling feature in its marketing cloud offering with technology gained from the company's BlueKai acquisition. The feature works with data characteristics
stored in the brand's management platform.
The initiative builds on Oracle's commitment to help CMOs and global marketing teams execute marketing campaigns …
