A “Like us on Facebook” in the corner of the window near the entrance of a shop in a large suburban shopping centre. Perhaps it seems like a reasonable effort, but it seems to lack conviction to me.

Of course I may be very wrong. This particular chain has over 12,000 likes on their Facebook page. Then again, the likes might be coming from other activities - ads, competitions, the promise of discounts or they just have some really enticing content.

The connection to Facebook is certainly more obvious on the corporate website than it is in the window of this particular outlet, which is just as well. That sign does not attract much attention.

Related articles:

• Sign up for friendship (blog.midboh.com.au)
• Don’t make obstacles to being liked (blog.midboh.com.au)

Photo Credit: Me