Best [PR]actices

Watching digital marketers respond to Hyperlapse’s launch last week was like watching a room full of first graders jump at the chance to play with a new toy: As soon as Hyperlapse hit the app store, everyone wanted to try it out for themselves (and their brands).

For example, Footlocker posted a Hyperlapse video of someone lacing up a pair of Nikes scheduled to hit shelves the following day – a smart, simple way to pique interest in a new product. Cosmopolitan created a behind-the-scenes tour of its new office space, giving followers a chance to see the people behind the magazine. Oh, and Jimmy Fallon ate a whole piece of cake in about five seconds. Because why not?
 
BONUS READ: Head over to Digiday and Social Fresh for more examples of how brands incorporated Hyperlapse into their social media mix last week.

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