How to convert more blog visitors
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Use some of the techniques used by our clients to increase leads 10x with examples, recommended Wordpress plugins, and key tips
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How to convert more blog visitors
- 1. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok From Blogs to Customers ... Proven Techniques for Converting Blog Visits Presented by: Bryan Eisenberg http://www.bryaneisenberg.com @TheGrok
- 2. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok © 2013 Eisenberg Holdings, LLC. BryanEisenberg.com / @TheGrok, @JeffreyGroks, #BigData 2 bryaneisenberg.combuyerlegends.com Bryan Eisenberg bryan@bryaneisenberg.com @TheGrok
- 3. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok More People Read Today
- 4. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
- 5. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
- 6. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok You have to start with solid Content
- 7. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Want to Get a 10X Increase? http://www.bryaneisenberg.com/conversion-complex-sales-flipping-the-funnel/
- 8. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Not everyone has to like you!
- 9. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Build the right reputation
- 10. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Set Proper Goals
- 11. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Social Readers or Fleeting Tweeters
- 12. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok To get business you need readers
- 13. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
- 14. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Before - What was the goal?
- 15. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok After - Goal?
- 16. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok The money is in the list!
- 17. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
- 18. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Key Goals • Visitors to Comments • Visitors to Social Shares • Visitors to Subscribers • Visitors to Leads* • Visitors to Lead/Clients
- 19. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
- 20. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Even more important for complex sales
- 21. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Pre-Inbound Marketing Roy H Williams’ “Gravity Well”
- 22. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Different content for different personas
- 23. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
- 24. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Feature What You Do
- 25. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok A/B Test, Target & Rotate Plugin
- 26. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Feature Your Best Content
- 27. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
- 28. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Give them a reason to subscribe
- 29. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Feature Box Example with Proof
- 30. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok With video
- 31. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok As an overlay
- 32. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Overlay with social proof
- 33. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Increase Comments
- 34. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
- 35. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Make them feel smart with Tweetables
- 36. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Click to Tweet plugin
- 37. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
- 38. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Test your headlines Wordpress Plugin
- 39. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok How will you stand out
- 40. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Shortcutblogging.com/brainstorming/
- 41. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Edit for readability, it’s why lists work
- 42. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Posts need visual clarity
- 43. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Using Fonts & Whitespace
- 44. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Using Fonts & Whitespace
- 45. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
- 46. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok What Does Your Content Look Like in Mobile? What elements stand out?
- 47. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Does it render well?
- 48. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Consider length of titles for sharing
- 49. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Some sharing plugins have issues
- 50. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Can’t share on iPad
- 51. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Another example
- 52. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Oooops
- 53. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
- 54. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
- 55. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Sharing your handle with Buffer
- 56. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Change Just One Setting
- 57. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Connect Content to Authors
- 58. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
- 59. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Read More than One
- 60. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Calls to Action
- 61. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Know more about your leads
- 62. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
- 63. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Crunch Your Image Size
- 64. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Check your load time
- 65. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok On
- 66. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Great Wordpress Hosting
- 67. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok DNS Name Servers
- 68. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
- 69. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
- 70. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
- 71. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
- 72. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Taking Care of Details • Optimize evergreen Content with new CTAs • Test Offers with anchor text links in your content • Change your premium offers regularly
- 73. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok © 2013 Eisenberg Holdings, LLC. BryanEisenberg.com / @TheGrok, @JeffreyGroks, #BigData Bryan Eisenberg bryan@bryaneisenberg.com ! Some images provided by Shutterstock Blog www.BryanEisenberg.com Phone (347) 470-GROK (4765) Bryan Jeffrey @TheGrok @JeffreyGroks Don’t forget to subscribe please!