BRAVERY IN BRANDING:
How to Put Teeth in Your Messaging Without Getting Bitten!
Most firms understand they are competing in a crowded marketplace. Yet many continue to send watered-down messaging that makes them blend in rather than stand out. Differentiation comes from having the guts to communicate your firm's authentic value, and to communicate it in a different way. Style is as important as substance. That is how you get noticed. And more importantly, how you get remembered. But just being brave isn't enough. There have been enough Twitter fiascos to prove that. You have to be smart, too. We'll discuss strategies for choosing the right risks to take so you get remembered for the right reasons.
This informative session will be presented by Elonide Semmes, president of Right Hat. Elonide founded Right Hat after spending close to 35 years helping professional service firms better articulate their intangible value. She was motivated to create an agency that was equally committed to marketing strategy and exceptional design. Elonide has been inducted into the LMA Hall of Fame and the College of Law Practice Management.
Tuesday, May 6, 2014, Noon - 1:30 p.m.
Location:
W New Orleans French Quarter
316 Chartres Street · New Orleans
