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LESSONS LEARNEDIN 20 YEARS AS AN ENTREPRENEUR
5IAN LURIE
CEO, PORTENT
@PORTENTINT
WHO IS THIS GUY?
@PORTENTINT
CEO, FOUNDER, PORTENT, INC.
WWW.PORTENT.COM
SINCE 1995
SINCE. 1995.
I’VE BEEN THROUGH A LOT
(AND I’VE HAD MY MOMENTS)
SOME STUFF IS FINALLY
SINKING IN
guess i
shouldn't have
done that
MY 5 LESSONSjust mine. your results may vary.
ENTREPRENEURS
these lessons are for
you don’t have to be one
BELIEVE IT
1IT’S WHAT GUIDES YOUR WORK
IT’S PERSONALdon’t let anyone tell you different
LIVE ITin the way you work
KNOW WHYyou’re doing this
LOVE ITenough to learn it
LOVE ITenough to teach it
THE CUSTOMER IS
NOT ALWAYS RIGHT
WHEN YOUR GUT SPEAKS
LISTEN
BALANCE
2LIFE, WORK AND HEALTH
YOU CAN WORKany 100 hours/week you want
YOUR FAMILYmust support what you’re doing
YOU STILLhave to clean the toilet now and then
YOUR 1ST DUTYis to remain standing
YOU’RE NOT
CAPTAIN AMERICA
YOU’RE A GRUNT
TREAT YOURSELFyou deserve it
YOU DON’T HAVE
A.D.D.
you’re just disorganized
BECOME A MASTER
TIME MANAGER
it’s your most precious resource
GROWTH
3MUST BE SUSTAINABLE
YOU ARE TAKING RISKS
NOT CRASHING CARS
be smart
HIRE FOR INTELLIGENCE
NOT SKILLS
anything can be learned. if you can think.
HIRE FOR EQ
NOT POLISH
they can always wear a suit
TEACH THE SH#T OUT OF
EVERYTHING
LEARN THE SH#T OUT OF
EVERYTHING
WORK AT THE EDGES
DELEGATE THE MIDDLE
expertise leadershipexecution
DO THE
MATHit doesn’t lie
(but it may fib)
SET CLEAR, MEASURABLE
GOALS
for yourself and others
CHANGE IS GOODuntil it’s not
DON’T WAIT FOR THE
PERFECT TOOL
forever is a long time
CASH FLOW
IS KING
you can’t breathe without air
TRUST
4BUILD IT. DEMAND IT.
INTEGRITY IS THE ACE
it’s not a renewable resource
DON’T FART IN PUBLIC
people remember that
IF YOU CAN’T TRUST THEM
FIRE THEM
employees or clients
SET CLEAR
STANDARDS
‘be great’ doesn’t do it
CRAZY ISN’T
MOTIVATIONAL
no one likes working for a nutjob
TAKE A TIME OUT
before you explode
NICE IS NOT HELPFUL
it’s destructive
LEADERSHIP5IN ALL THINGS
photo by richard masoner
LEAVE YOUR EGO AT THE DOOR
it’s distracting
LISTEN,
THEN DECIDE
please. pre‫﬛‬ please.
YOU DO KNOW WHAT
YOU’RE DOING
even when you don’t
FOUNDERS MUST
BUILD THE THING
it’s hard to run the business otherwise
CEOs MUST KNOW THE WORK
otherwise they make bad decisions
REVEAL TO DISCOMFORT
it beats hiding
THINGS GO WRONG
it’s how you react that counts
NEVER EVER EVER EVER
stop learning in public
THE PEOPLE
who taught me
BEN HOROWITZ
THE HARD THING ABOUT
HARD THINGS
PATRICK LENCIONI
EVERYTHING HE’S WRITTEN
GUY KAWASAKI
ENCHANTMENT
STEPHEN AMBROSE
D-DAY
DORIS KEARNS GOODWIN
TEAM OF RIVALS
STEVEN JOHNSON
THE GHOST MAP
ALL OF HISTORY
great leaders are great teachers
MY WHOLE FAMILY
through patience & occasional lack thereof
EVERYONE I’VE WORKED WITH
with judicious eye-rolling & support
MIND YOUR PARTNERS
and yourself
LOVE WHAT YOU DO
to your core, without question
DO IT WELL
and be‫﬙‬er every day
STAY HUMBLE
enough to learn
STAY ARROGANT
enough to lead
5 Lessons For Entrepreneurs
THANK YOU
ian lurie
@portentint
ian@portent.com
www.portent.com
other presentations by me:

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