For the final installment of our series on Understanding Your Traffic Sources, I wanted to go over some best practices for managing referral traffic and identify a few places where…

This marks the fourth part in our ongoing series on traffic sources. If you haven’t already read them, check out the introduction and my analyses of direct traffic and traffic…

This post is part three in our ongoing series on traffic sources. In part one, I talked about how we classify traffic and introduced some basic metrics for understanding the…

This post marks the second entry in our series on Understanding your Traffic Sources. Today, we’ll be talking through what’s probably the most mismeasured segment of your audience: direct traffic. When we say “direct traffic”, we’re referring to those visitors who come to your site’s homepage deliberately, as opposed than those who come to your site via a link to a particular news story.

It goes without saying that thoroughly understanding how traffic arrives at your site is critical for audience development efforts – certain traffic sources are ideal for reaching new readers, others may…