Continue investment in popular canal

Though it runs some 360 miles without a crossroads, the Erie Canal still has many important intersections: recreation and economic impact, for example, or tourism and historic attraction. Its spiraling popularity must be matched by legislative support in the form of passage of pending legislation to extend its designation as a National Heritage Corridor.

The canal and its adjoining trail have increasingly attracted locals and visitors alike, not only in the Rochester region but across the state. This week, officials from the advocacy group Parks & Trails New York put a price tag on the economic impact of the artery: $250 million a year. The canalway is also credited with generating, “3,440 jobs, $78 million in labor income, and $28.5 million in taxes in the upstate economy each year.”

That comes as timely ammunition for the area’s congressional contingent, which is aiming to have the canalway’s designation as one of 49 National Heritage Areas renewed for another 15 years. The effort enjoys one of the rarest commodities in Washington these days: bipartisan support. Republicans like Chris Collins of Clarence and Tom Reed of Corning are joined by Democrats like Louise Slaughter of Fairport and Sen. Kirsten Gillibrand.

The designation bestows more than bragging rights. Funding to promote marketing and tourism efforts tied to the canalway are provided. More than $7.6 million in grants has been allocated over the years, including for local events such as canal boat rides for Rochester schoolchildren and historic exhibits in Fairport.

As the canalway has been built up — more than 75 percent of the distance between Buffalo and Albany now includes paved or graveled trails — bikers, joggers, photographers and outdoor enthusiasts of all stripes have been lured — some 1.6 million per year, the Parks & Trails New York survey found. Many are locals but nearly a quarter are vacationers who spend, on average, $950 during the typical three-day visit.

Too, special events like this week’s 16th annual “Cycling the Erie Canal” bike tour, which drew some 500 participants, generate cash and attention.

All of which is no surprise to longtime canalside retailers, like those at Schoen Place in Pittsford, or more recent additions, such as the Muddy Waters Cafe along the Port of Palmyra in the Wayne County village.

And all of which is why New York lawmakers must push hard to extend the National Heritage Corridor for another 15 years. The canal has proven a worthy investment, both locally and statewide.