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Introduction

Introduction

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The AMEC Social Media Measurement Framework User Guide has been developed to address a common issue that troubles many communications practitioners...

Why

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The Frameworks will make it easier for communication professionals to plan, monitor and measure results against their individual, tailored objectives. The Frameworks will help...

Choosing and Using

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Running along the top of each Framework are headed columns that reflect the stages of the marketing funnel. The marketing funnel is an established model which details the theoretical...

How?

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Just like with a PR programme, social media measurement should start with agreement on measurable objectives that are aligned with desired business outcomes...

Top Tips

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In advance of your campaign, for each step of the Framework, ask yourself what success would look like. Then agree your social media objectives and KPIs with your team...

Partners

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Partner organisation endorsements from: UK Government Communications, Chartered Institute of Public Relations Social Media Panel and PRCA Digital Group...

Like to Know More?

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A selection of useful resources regarding AMEC's Social Media Measurement Framework, such as a glossary of terms, latest information from AMEC and more...

Video

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AMEC has prepared a video tutorial to help PR professionals demystify and put a proper value on social media measurement using step-by-step instructions and a case history example...

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