Commentary

Mobile Shopping & the Growth of Power Users

I’ve been monitoring the gap between power and novice users for some time, since the market direction could have a direct impact on mobile commerce.

For example, more shoppers using apps vs. mobile websites can affect how retailers develop and introduce mobile shopping innovations to their customers. It also can …

2 comments about "Mobile Shopping & the Growth of Power Users".
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  1. James Rae from dooZza, April 25, 2014 at 3:19 a.m.

    Some of us have to restrict the time we spend on apps to preserve battery power. Until power drain is less of a challenge will app usage not have virtual cap?

  2. Chuck Martin from Chuck Martin, April 25, 2014 at 8:31 a.m.

    Thanks, James, that is a very great point.

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