This image is of a fairly typical eCommerce page - images and text laid out in sections. The text below the first image has the text “Zen Pain Relief Herbal Gel - 40g” (all in capitals, which I find a bit hard to read), followed the snippet which reads “Zen Pain Relief Herbal Gel is a powerful…”. The snippet is mostly just the caption repeated. I wonder if a better alternative might be to make the full description start ..

“A powerful pain relief for injury, muscular cramps and strains, Zen Pain Relief Herbal Gel contains Arnica montana flower, Spatholobus suberectus stem, Boswellia carterii stem bark resin as well as many other ingredients which assist with muscle and pain relief.”

That should reduce the repetition on category pages and better explain the product at the same time. If your site is a bit like this one, perhaps you should try this idea with one or two items. Then check it out with a “customer” hat on to see if it makes the page more helpful and seem less cluttered.

Anything you can do to convey information and make your customers life a little easier can only help your eCommerce site be more successful.

Related articles:

• The E-commerce Tipping Point - is it here now? (blog.midboh.com.au)
• Old codgers in the thick of it (blog.midboh.com.au)