Commentary

Bud Light Launches Smart Fridge to Track Beer Supply

Beer is entering the world of connected objects.

Well, at least the home storage and tracking of beer supply, if not yet the actual beer itself.

To go along with its National Football League sponsorship, Bud Light just introduced a connected fridge that tracks and provides real-time information, like the …

7 comments about "Bud Light Launches Smart Fridge to Track Beer Supply".
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  1. Henry Blaufox from Dragon360, October 6, 2015 at 12:32 p.m.

    Total waste. No beer drinker needs an automated reminder to keep sufficient quantities of these essential items at hand.

  2. Christopher Weakley from Virgo, October 6, 2015 at 12:46 p.m.

    Nice idea but when you pop the can it'll still taste like Bud Lite.

  3. Chuck Martin from Chuck Martin, October 6, 2015 at 12:57 p.m.

    Perhaps, Henry, but an innovative deployment of IoT technology.

  4. Chuck Martin from Chuck Martin, October 6, 2015 at 1:41 p.m.

    But they do have market share, Christopher.

  5. George Parker from Parker Consultants replied, October 6, 2015 at 3:12 p.m.

    Chuck... But a continually declining market share as consumers realize that real beer doesn't have to taste like Nuns Piss.
    Cheers/ George "AdSCam" Parker

  6. Chuck Martin from Chuck Martin, October 6, 2015 at 3:20 p.m.

    Well there is that as well, George. though cannot personally vouch for the taste comparison.

  7. Paula Lynn from Who Else Unlimited, October 21, 2015 at 7:41 p.m.

    Like you need another hole in your head.

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About the Author

Chuck Martin is Editor of the AI & IoT Daily at MediaPost and writes the daily Connected Thinking column. He is a NY Times Business bestselling author and his latest book is “Digital Transformation 3.0” (The New Business-to-Consumer Connections of The Internet of Things.) He is CEO of Net Future Institute and a frequent keynote speaker internationally. Follow him on Twitter @chuckmartin and contact him at Chuck@MediaPost.com.

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