How Important is Culture Fit?

In the world of talent branding, it's critically important not to just fit into the culture of your company, but also the dynamic of the recruiting team you work with every day. This is a confession of a cultural mis-match.

I'm proud of the work I've done at Twilio, highlighting an employer brand and starting from scratch to build community. It's given employees a channel to share their voice outside (and inside) the organization and given prospective employees an insider view of what it's like to be a Twilion. Tweets, pictures and videos tell the story of a company on a stellar trajectory.

However, I just didn't fit into the tightly-knit culture. What I have learned about myself this year will invaluably shape how I operate and who I am in the next step of my career, and beyond. It will make me better at what I do, and better for my teammates. For that lesson and for the continued opportunity to grow, I'm grateful. Now for the news.

Big changes, indeed.

The number one destination in the world for job seekers. That's a bold statement. And it's one of many reasons that I'm ecstatic to start a new role as Director of Employer Brand for corporate recruiting at Indeed.

It's an interesting play, working in recruiting for a recruiting vendor. The consumer brand comes first, and rightfully so. If you've ever searched online for jobs, you know Indeed. Everything that the company does enhances the search experience. Now I get to help employees tell their story of what it's like to help make that magic happen. To make that process easier, simpler and more productive for job seekers. And I get to empower a recruiting team that's just as excited about what they do, as what the company stands for.

"I help people get jobs." That's a statement I can fully support, as a previous organizer of career strategy events and someone who just cares about the experience of human beings. It's not simply a powerful tagline on a good looking t-shirt.

It's a mission and guiding principle to help improve how the world works.

• For Twilio: Keep on being yourselves, spread the word and enjoy the ride to come.
• For Indeed Recruiting: You're achieving some seriously impressive growth. I'm ready to help throw some fuel on the fire.
• For the rest of the recruiting world: Culture matters, and so does your brand. Those of us who help tell the story are just getting warmed up.

P.S. Those of you paying attention to the colors of my career brand, next week I'm making the move back to blue.

• Looking for an Employer Brand Community?
• Empowering Employees as Brand Ambassadors

Culture matters, and so does your #talentbrand. Those of us who help tell the story are just getting warmed up. [tweet this]

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Bryan Chaney is a global talent sourcing and attraction strategist. Before donning Twilio red and moving to San Francisco, he was a Sourcing Executive at IBM and has most recently led employment branding and social media for corporate recruitment at Aon. Prior to Aon, Bryan worked in recruitment, technology, and marketing, providing him insights into the marketing of hiring, the importance of technology and the buying process that candidates make when applying for jobs. He's an international speaker and trainer on the topic of recruitment and talent branding and loves to travel. The Huffington Post recently named him one of the Top 100 Most Social HR Experts on Twitter. That and FiveBucks will get him a delicious cuppa coffee.