Report: Social Media Apps Are the First Used Each Day
A new report highlights the app categories consumers use most at the beginning and end of each day.
Opera Mediaworks, a mobile ad platform for brands, has released its Q2 2015 State of Mobile Advertising Report, detailing the kinds of apps users engage with each day, and measuring overall traffic and revenue across mobile platforms.
Opera Mediaworks found social media apps to be the most common “first app of the day” for users in the U.S, while entertainment apps are most commonly the last apps used each day. Breaking this down further, the data revealed most users have a variety of ‘first’ and ‘last’ apps each day in a typical month, with four major app categories fighting for these spots: news and information, entertainment, games and social media.
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