10 Big Ways to Market Your Small Business

Small business marketing is all about branding. Branding creates trust. Trust leads to Sales and Customer conversations. The new generation customers want to work with businesses they can trust.

You can’t attract today’s customers with yesterday’s marketing methods and still be in business tomorrow.

Marketing is pivotal and is an ongoing process. It’s important to understand the market changes and consumer purchasing behaviors to keep up with volatile times and the competition.

Here are top 10 ways to create better marketing strategies for your business.

1. Traditional Marketing

Traditional marketing methods like Television, Newspaper, Billboard ads have few drawbacks. They are expensive, not longer lasting and lack measure. Once the ad cycle runs, your branding is out. You have to start over again. But you should give it a shot and check out the results. They have worked for few industries.

2. Networking & Expos

This is the most popular marketing strategy that enables you to shake hands with local businesses and customers. Building interactions is key to a healthy business. This offers an opportunity to cultivate and nurture long term relationships. Remember, creating trust is the key.

3. Local Search

78% of the businesses like to work with local businesses. It’s important to create an optimized presence on local maps and business directories to create bigger exposure and local reach. Most of the local searches end up in conversions within an hour.

4. Mobile Strategy

86% of the online searches now come from Smartphone. By end of next year there will be more Smartphone usage than laptops for business purposes. If you want to capture the new generation customers you need to streamline your Mobile web presence.

5. Social Media Marketing

Being Social is no more an option. Millions of people spend Billions of minutes on Social Media. 82% of the consumers trust recommendations from their friends and family on Social Media before making their buying decision. Your customers are already there. Are YOU?

6. Website Content Strategy

Content is King with the online world. Search engines emphasize on fresh and relevant content. Keeping the Houston Web Design content dynamic by using Blogs not only helps improving search rankings on Google but also helps in creating a credibility bridge between the consumer and your business that ultimately leads to conversions.

7. Pay Per Clicks & Ads

Google Ad Words and paid ads on magazines help in positioning your brand in front of people in a short time. They could get pretty expensive and also lack longer lasting effect on the consumers. Unlike traditional marketing, the effectiveness can be measured though.

8. Email Marketing

Most of the sales’ problem is not meeting new people. It’s lack of regular follow ups. A timely follow up can convert a lead into a prospect and a customer. Stay in touch with your contacts by sending relevant and timely information to build their trust.

9. Referral Marketing

Word of Mouth still works like a gem. Creating different ways to amplify the recommendation power of your customers is a great way to build businesses. Make it easy for your customers to tell their friends about how much they love your product/service.

10. Partnerships

You can’t thrive in business without creating good partnerships throughout the path. Good partnerships lead to good referrals which help in more closures and conversations. Of course, it has to be mutual. Remember, always to give first to get later.

Every business is different. Each of these marketing strategies need to be evaluated and constantly measured based on your business model, industry markets, marketing goals and sales targets.

Like in investments, you can’t put all your marketing eggs into one basket.