Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Looking for a browser extension that approaches ad blocking a bit more creatively? D&AD and Paris agency BETC have just the thing.
The British ad organization, which just handed out its 2015 awards last week, has now released The Ad Filter, an extension for Chrome and Firefox that blocks regular preroll ads and automatically replaces them with D&AD winners from past years.
It might seem odd for an ad group and a famous agency to promote ad blocking, but D&AD and BETC say the plug-in is designed to "celebrate creativity by inspiring and stimulating people in the industry and beyond."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in