Google finally agrees to sell Facebook ads

Google and Facebook have struck up a partnership, allowing the former to  sell Facebook’s ad inventory via its DoubleClick Bid Manager, a real-time bidding system. Marketers will soon be able to buy inventory from Facebook's Ad Exchange (FBX) on the platform.The news was announced by Payam Shodjai, senior product manager at Google, on Google's Doubleclick Advertiser blog: "Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange."Last year, Facebook introduced FBX which allowed advertisers to track cookies in users browsers and re-target them when they use Facebook.  Previously, Google and Facebook have been famously apart since FBX debuted in 2012.Nonetheless, both Google and Facebook have been tiptoeing around each other for a while. Last June, Google bought Wildfire, a social media marketing agency that develops ad campaigns for Facebook while earlier this year Facebook purchased Atlas, an ad server that sells ads on Google's display network.