Sony Taking PlayStation VR on the Road

Sony is again driving a 16-wheeler across the country to promote the PlayStation brand. The company announced this week that the "Road to Greatness" tour is coming back for 2016, making stops at festivals and conventions across the United States. The tour stop at a different city every week now through November.

This year, the focus appears to be on PlayStation VR, Sony's upcoming virtual reality headset. In a PlayStation Blog post, Sony said it will have "a number" of different PlayStation VR games available in the truck, though a list of these was not provided. Only a "few dozen" people will be able to check out PlayStation VR on any given day. However, people who send a tweet to @HeyPlayStation saying they want to try it, and then show that tweet to a staffer on the truck, will receive priority access.

PlayStation VR launches this October, priced at $400.

The Road to Greatness truck will also host "King of the Couch" local multiplayer competitions, with winners taking home things like PlayStation 4 games and PlayStation swag.

People who stop by the Road to Greatness truck can also get PlayStation shirts, hats, sunglasses, and other items that aren't available anywhere else. Additionally, people can pick up a Road to Greatness Collectible Card (pictured below).

The Road to Greatness truck, which shape-shifts like a Transformer of sorts, will also let attendees check out Sony's cloud-based TV streaming service PlayStation Vue.

Additionally, PS4 games like Uncharted 4: A Thief's End, MLB The Show 16, Hitman, and Ratchet & Clank will be playable in the truck, which is outfitted with 17 systems.

The first Road to Greatness stop is at the Beale Street music festival in Memphis, Tennessee this weekend until May 1. Other stops include Summefest, the Utah Air Show, Musikfest, and the GameStop Expo.

You can see all of the announced dates here at the Road to Greatness website, but note that most of the dates are listed as "TBA."