Pursuits

This Aerospace Company Wants to Bring Supersonic Civilian Travel Back

Boom thinks it can fly you more than twice as fast for the same price as a 777 business class ticket.

Joe Wilding, Boom’s chief engineer, and Blake Scholl, Boom’s founder and chief executive officer,  sit in a model of cockpit made from cardboard and plywood.

Photographer: Benjamin Rasmussen for Bloomberg Businessweek
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If you’re ever stuck on a plane pining for the glory days of air travel, hop on YouTube and search for “the Concorde.” Among the results are a bunch of firsthand accounts of people sipping Champagne and scarfing down caviar on one of the bygone supersonic jets while they travel at 1,300 miles an hour. Try to appreciate the joy on their faces, or at least remember that they paid as much as $20,000 round trip, while you’re crammed into a middle seat with nothing but a dollop of hummus and a few overpriced crackers to get you through the next few hours.

Or perhaps find some solace in this: A Denver startup called Boom Technology plans to bring supersonic passenger travel back, and to bring it to the masses … ish. While the finished product is years away, on March 23, Boom will unveil its design for a 40-seat plane that can fly 1,451 mph (Mach 2.2). At that speed, a New York-to-London flight would take about 3 hours and 24 minutes. Blake Scholl, Boom’s founder and chief executive officer, says round-trip tickets will cost $5,000. “The idea is for a plane that goes faster than any other passenger plane built before, but for the same price as business class,” he says.