Google Changes AdWords To Meet Mobile Demand, Expands Network Reach
- by Tobi Elkin @tobielkin, May 25, 2016
Google on Tuesday announced some changes to AdWords at its Google Performance Summit that it hopes will help it meet the demand for mobile inventory. It's also expanding the reach of Google Display Network (GDN) remarketing campaigns to include cross-exchange inventory. The AdWord changes mean that over the next few …
