Is search dead? Realistically, the answer is no, but I hear fewer and fewer brands talking about search in a way that signals a focus on innovation or growth.
Is it possible
that search is just like that friend of yours who always shows up when asked, will do …
THe shift toward voice based assistants and chat bots is ringing the alarms with most of the search providers as control of the consumers attention is shifts away from search engines and controlled by AI and messaging engines. I don't suggest that you short GOOG....but Messenger will be bigger than Facebook's other properties, Amazon's Echo will dominate the home and WhatsApp no Line will become the largest drivers of commerce.
FB messenger will not be a GOOG replacement and the US is not China (no credit cards, folks with no bank accounts etc).
There will be a Shift....
Search has never been sexy. Why does everything have to be sexy. It just works. Shouldn't that be enough?
ITT: "This thing is perfectly functional. It must be dead."