How to choose the right survey platform - key considerations before you dive in.

It is difficult today to gauge what survey platform is the right one for you. With so many choices and platforms around how do you know you are selecting the right software? Do you need something robust with a lot of functionality or something lightweight? This depends on various factors such as survey completes, custom question types, programming logic and so much more.

Who is your audience?

In other words, who will be using it? Tech-savvy people? Research methodologists and scientists? HR specialists? What kind of flexibility do you need in terms of user creation and management? Will you use external programmers and translators? Who will be looking at results?

The ideal platform will provide ease of use without giving up the capabilities your team needs. Consider a platform that is very interactive and easy for an occasional user, and offers more scripting capabilities for advanced users.

What browsers and devices are your respondents using? Older browsers? Modern computers with a webcam? Mobile devices? Tablets? Do you need to consider a system that can detect respondents are from a mobile device?

Expandability and responsiveness

If you need something specific to grow your business, how will your provider react?

Will they provide updates on a regular basis?

Is the system built for agile and rapid development?

Can your provider grow alongside your business and offer great performance in terms of speed and develop new tools quickly to meet your changing needs? You don’t want to be late in the game.

Consider capabilities, flexibility and commitment to service before you compare costs.

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