The acclaimed post-modern science fiction author Neal Stephenson also comes across as lazy. In an essay titled “Why I am a Bad Correspondent,” Stephenson explains that he’s not that interested in spending time interacting with readers. Stephenson has no public e-mail address and asks that you don’t invite him to attend conferences or attempt to engage him in social media conversation. If you insist on trying to book him for an appearance, he warns “I almost never accept these and when I do, I charge a lot of money, I demand expensive travel arrangements, and I perform no prep work—I just show up and wing it.”

I’ve spent the past decade researching and writing about elite performers in creative fields. In this time, I’ve noticed that examples like Feynman and Stephenson are common. That is, many people who excel in producing things that matter have work habits that seem downright lazy by the standards in their field.

At first, this may just seem to be just another quirk of the high-performing set, but I argue that it’s worth diving deeper into this paradox as the underlying explanation provides useful insight for anyone looking to spend less time spinning their wheels and more time producing results the world cares about.

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The key to explaining this lazy producer paradox is to introduce a more refined understanding of “work.” For many ambitious people, work is defined to be any activity that can potentially benefit you professionally. For most fields, of course, there are an endless number of things that satisfy this definition—from professors joining endless committees to writers maintaining exhausting social media presences. It’s due in large part to this generic notion of work that we spawned the culture of busyness that afflicts us today, where the measure of your success becomes synonymous with the measure of your exhaustion. This understanding of “work,” however, is flawed. It’s more useful to divide this activity into two distinct types of effort, deep and shallow:

1. Deep Work: Cognitively demanding tasks that require you to focus without distraction and apply hard to replicate skills.
2. Shallow Work: Logistical style tasks that do not require intense focus or the application of hard to replicate skills.

For example: solving a hard theorem is deep work, while chiming in on the latest departmental e-mail chain is shallow; writing a chapter of your novel is deep work, while tweeting about a novel you like is shallow. The shallow activities are not intrinsically bad, but they’re not skilled labor, and therefore offer (at best) a small positive contribution to your efforts to produce value.

If we rethink the laziness shown in our above examples through this lens, we realize what Feynman and Stephenson are really doing is eliminating large amounts of shallow work from their schedule to maintain a priority on deep work. By doing so, they’re taking advantage of the following crucial but overlooked reality: deep work is what produces things that matter in the world.

Richard Feynman, for example, could be lazy about many of the standard obligations of academics because he used that time to instead focus deeply on the ground-breaking ideas that made him famous. As he clarified in the interview mentioned above, “to do real good physics work, you do need absolute solid lengths of time…it needs lots of concentration.”

Neal Stephenson justifies his snubbing of his readers for similar reasons. As he explained in his Bad Correspondent essay:

Both Feynman and Stephenson are making a case for prioritizing depth over shallowness. They recognize that deep work is what produces things that “will be around for a long time.” Whereas shallow work is an activity that can impede more important deep efforts and therefore cause more net harm than good. It might slightly help your writing career in the moment to be retweeted, but the long term impact of a distracting Twitter habit could be the difference between a struggling novelist and an award-winning star like Stephenson.

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What’s the lesson to take away here? If you’re driven to produce things that matter, then you need to put deep work at the center of your professional life. To do so will probably require that you become lazier in the Feynman and Stephenson sense of the term: that is, you must treat with sluggish wariness efforts that keep you away from depth, regardless of how many small benefits they promise. Few people, of course, can completely eliminate shallow work from their professional lives, nor would they want to if they could. But shifting your general mindset toward one that embraces depth and shuns shallowness can make a big difference in the amount of value you produce.

To put it another way: become hard to reach, avoid new tech tools, be slow to answer e-mails, become blissfully ignorant of memes, turn down coffee requests, refuse to “hop on” calls, and spend whole days outside working in a single idea—these are exactly the type of lazy behaviors that can change the world.