We needed to thoughtfully curate any change so it felt like a natural evolution, taking care not to feel abrupt or disrupt everyone on our platformStrangely, given how important this update is to Facebook, the icons are both visually, and semantically inconsistent: only the ‘Like’ and ‘Love’ buttons are icons, the other four reactions are emoticons; ‘Like’ is a mild version of ‘Love’, but there’s no ‘Mild Distain’ reaction to partner ‘Hate’; ‘Wow’ could be both positive, or negative. Do you send someone ‘Love’ when they’re bereaved?
Ben Moss
Ben Moss has designed and coded work for award-winning startups, and global names including IBM, UBS, and the FBI. When he’s not in front of a screen he’s probably out trail-running.
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