Commentary
Email: King Of The Smartphone
- by Jess Nelson , Staff Writer, February 4, 2016
Several
design changes will likely transform the iOS user experience when the iPhone 7 is released in the fall, but email will continue to dominate smartphone use. A design leak Tuesday revealed a sleeker Apple smartphone with antenna bands across the back removed and the addition of a flush rear …
As a follow-up to this research, I would like to know the breakdown of work vs non-work emails and other segments. When email is combined with social media, there is an opportunity to extend engagement between consumers and brands on smartphones.