Branding is all about creating an impression that is positive that is what great brands school us about. So, is growth-hacking. This means that growth-hacking is the new-age branding and is carried out to get more followers, fans and increased relationships. For a business, especially a startup, growth hacking is best way to improve branding. Stuart McKeown (Co-founder at Gleam.io) suggests following pointers to improve branding and growth hacking.
- Build a pre-launch page, market it through referrals and keep it relevant.
- Build relationships and increase reach.
- Maximize your Twitter profile for referrals.
Kristin Luck (Growth Strategist / Board Advisor – Kristin Luck Consulting) also focuses on the importance of growth hacking as branding in her blogs and social media profiles by pointing out
- Whether you’re a business owner or a brand manager within a Fortune 500 company, launching a new company; you can use growth hacking strategies to your advantage.
Neil Patel (Seattle, Washington-based entrepreneur, angel investor, and analytics expert), is a famous name and his views on growth hacking are very accurate and bear rationality.
- As you build your own brand, you can build other brands, too. That’s what we call growth hacking.
- How do you do it? Spend time intentionally curating your own social profiles and personally engaging online. It takes time, but you’ll get there eventually.
It is key to create a brand worth noticing, growth hacking does the same for brands and professionals. Focus on growth hacking for increased visibility and improved relationships in the industry.
